At the “Does a Brand Have a Technical Memory?” session, moderated by Bi’Sektör Editor-in-Chief Selda Kızmaz Ünal, we discussed retail technical operations with our General Manager Erdem Deniz and IPEKYOL GROUP Retail Director Köksal Kaysı. Drawing on the collaboration between Servis365 and İpekyol, we explored how technical knowledge accumulated in stores supports everyday decisions through technology and field experience.
How Do Past Records Inform Today’s Decisions?
Using the needs of a brand with a broad store network such as İpekyol as a starting point, we discussed the flow of information between stores, field teams and headquarters. We explored the role of service requests, maintenance history and field records tracked through SRV365. We considered our approach of combining digital records with field experience alongside the needs of retail operations.
Moments from the Summit
Throughout the summit we welcomed industry professionals to our stand and spoke with visitors about retail needs and common issues in technical operations.
In the “On a Mission with Solvi!” game, visitors tried to complete five tasks in two minutes to solve store problems.
We thank all the industry stakeholders who attended our session and visited our stand.
